Project Scope

EnerSafe, branded as The HSE Company, and rightfully so, needed a new, exciting, and robust web presence that would be built upon as fast as the expansion of the company. Strategies to implement a content management system, with options for a product catalog and ecommerce integration was detrimental in creating a solution for the company.

By offering four equally important branches of core competency services in the petroleum industry under the umbrella brand EnerSafe, Worksite Safety, Consulting, Environmental and Products warranted a strong introduction and the microsite would act as the first phase of the launch pad.

From concept to design.

Executing a design which echoed the existing brand and gave users a reason to believe in it's expansion was essential for the microsite launch. Creating a robust one-page site is no small task. Collaborating with developers and writers,
I designed the site to utilize messaging, strong imagery, iconography and open space for growth.