KBC is a globally renowned software and consulting services company, specializing in hydrocarbon facility processing.
To re-establish, reinforce, and gain brand equity, KBC commissioned marketing collateral and intuitive interactive application tools to communicate the power of their product and the intelligence behind it. Petro-SIM, a new full-featured graphical process simulator technology offered in the Production and Refinery fields would debut at trade shows.
Launching a huge campaign of this magnitude requires smart decisions and proof of ROI from the start. I utilized 3D assets created throughout all marketing collateral and interactive platforms. Incorporating Augmented Reality(AR) technology targets into the design was one of the creative challenges faced within the discovery and design phases.
