Let's Fight Justice Together!
Kim Ogg is a leader and undoubtedly a demanding contributor to the fight against crime in the Houston Metropolitan area. Her goal to modernize the DA’s office, starting with technology required a strong web presence with a user friendly interface that allowed an audience with a wide variety of computer skills to navigate through. Legacy and the law were the two main design strategies that were branded and ultimately prominent in the web campaign my team and I created.
Responsively Smart.
80% of web traffic is done through a mobile phone experience. The site has to be tough and accessible. Visually, the images should evoke trust and justice. It was important to remain true to the already established Ogg brand red, and respectively adding negative space and monochromatic treatments to images helped balance and refresh the look and feel. Call-to-actions are integrated within every scroll of the site to remind the viewer to support Kim Ogg and keep up with her progress she is making.
