TRAClabs, Inc., a Robotics and Automation company, partnered with FuelFX to launch an Augment Reality(AR) App to engage and educate children and adults of all ages about the world-wide disaster relief robotics competition called the DARPA Robotics Challenge (DRC).
The goal is to generate groundbreaking research and development so that robots can perform the most hazardous activities in disaster response operations, in tandem with their human operators. Knowing the target user would range from children to adults, the design had to be an easy engaging experience with simple iconography and a clean interface to allow real estate to play.
